Interactive ad: LUM (Place of Memory): Timeline LUM

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"Those who can not remember the past are condemned to repeat it"George Santayana :Peru had horrible terrorism years in the past, but nowadays, new generations just ignore that part of the history. For that reason, we tried to connect them with the past through a platform that they use everyday: Facebook.Agency: YoupanquiBBDO

Category Public interest
URL https://www.youtube.com/watch?v=zODmi8MlMLc
Client LUM
Agency YoupanquiBBDO
Country Peru
Uploaded 12 April, 2016

Credits

Chief Creative Director
Miguel León
Creative Director
Renato Farfán
Copywriter
Duilio Molinari
Copywriter
Renato Farfán
Art Director
Mario Cedrón
Agency Producer
Luis Ruiz
Designer
Andrés Ortíz

Other credits

Advertised brand: LUM (“The Place of Memory” for terrorism victims)

Advert title: Timeline LUM

Advertising Agency: YoupanquiBBDO, Lima, Perú

PR LUM: Sonia Perez

PR LUM Asistant: Blas de la Jara

PR Agency: MVV Asociados

PR Consultant: Manuel Valencia

Production Company: Maneki Studio

Director: Pedro Zuta

Editor: Rodrigo Cano

Animation Director: Alonso Vega – Peña

Animator: Sebastián Guimarey

Audio: Barba Roja

Producer: Alejandro Castañeda

Music: Andrés “Chimango” Lares / Alejandro Castañeda

Testimonials: LUM Archive, shot by Héctor Galvez

LUM (Place of Memory): Timeline LUM

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LUM (Place of Memory): Timeline LUM

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