TV ad: Bonds: Talcum

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Bonds is giving Australian men's underwear an overhaul and drawing much needed attention to the hardships that all men's 'boys' have to endure on a daily basis. Bringing back 'The Boys', a pair of talking testicles in a new online and TVC campaign, they take a look inside the humorous world of men's underwear.

Late last year Bonds launched three online videos, via Clemenger BBDO Melbourne, featuring 'The Boys', which started the conversation on men's choice of underwear through various comical scenes. The Boys' racked up considerable attention and impressive view counts.

Category Clothing & footwear
Client PAC Brands
Agency Clemenger BBDO
Country Australia
Uploaded 12 April, 2016

Other credits

Client - Pacific Brands Underwear Group

Emily Small - Head of Marketing, Bonds

Mahli Pullen - Senior Brand Manager, Bonds

Jessica Harvey - Brand Manager, Bonds

Agency - Clemenger BBDO Melbourne

Ant Keogh - ECD

Ant Phillips - Creative Director

Richard Williams - Creative Director

Simon Lamplough - Group Managing Director

Kellie Lennon - Business Director

Michael Derepas - Senior Planner

Karolina Bozajkovska - Senior Producer

Sharon Adams - Operations Director

Production Company - Guilty Productions

Tony Rogers - Director

Jason Byrne - Producer

Marin Johnson - DOP

Micheal J Luteman - Editor (c/o The Butchery)

Photographer - Chris Budgeon

Bonds: Talcum

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