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French Road Safety: Loss of Control
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While motorcyclists account for 2% of the global road traffic but for 43% of serious injuries, this second film, created by la chose and directed by Bruno Aveillan (Quad) for the French Road Safety Board, illustrates our message once more: "behind each victim of a road crash, there are victims of life". ‘Loss of control’ shows a motorcycle accident where the driver takes his family and friends down with him. The goal is to make the public aware that, on a motorcycle, the greatest danger, for ourselves and the people close to us, is to think there is none. Agency: La Chose, Paris
Head of Production : Nicolas Buisset Related
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