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International Olympic Committee: Together We Can Change the World
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Meant to inspire, evoke emotion, and engage people around the world, global marketing agency VML created a public service announcement campaign for the International Olympic Committee that introduces the theme, "Together We Can Change the World." VML enlisted Questlove as executive producer to create the soundtrack for the PSA by re-recording the song, “The Fire,” originally by Questlove and The Roots, with top recording artists from across the world, including: Yuna, Asia; Lenny Kravitz, Americas; NNeka, Africa; and Corinne Bailey Rae, Europe. The voiceover for the PSAs, recorded in English, Spanish, French, and Portuguese, features cultural icons including: Uma Thurman, Juliette Binoche, Paz Vega, and Tais Araujo.
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