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Rikushet: LIGHTS
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Rikushet is the largest and leading chain in Israel dealing with: backpacking gear, hiking, travel, vacation, leisure and travel insurance. In order to maintain leadership in its category, Rikushet via M&C SAATCHI TEL AVIV create a print ad that highlights one of the greatest problems of the "screens generation" spending too much time in front of the screen and less time outdoors.
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