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Beautyrest Black: Dream in Black
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Today Simmons Bedding Company launched a new campaign, "Dream in Black," with Patriots NFL star Tom Brady for its luxury Beautyrest Black® brand. Created by global communications agency KBS, the campaign includes a rich array of content including national television and digital spots (links below). The creative features Brady exploring a lavish hotel in search of the perfect room the only necessity for his perfect night of sleep is the Beautyrest Black mattress, the ultimate symbol of luxury.
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