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Web Film

Bepanthen: 10th Month


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In a new global campaign called “10th month”, Bepanthen, the Bayer skin care brand, aims to speak to new mums and bring them the support and attention they need in the critical post-birth period. The campaign is based on the insight that the minute a woman gives birth, society refocuses attention from the mother to the new born baby. The first month after birth – the tenth month – is a time that will challenge them physically and emotionally and when they might need validation and support.
Credits Other credits

TV Production Director: Toby Clifton

TV Assistant Producer: Rosanna Lawson

Planner (creative agency): Rachel Pashley, Jennifer Bonhomme, Katie Whitlock

Global Director: Bob Boxer

Business Director: Ebla Salvi

Account Director: Hannah Macfarlane

Account Manager: Patrik Kleiner

Project Director: David Sowerby

Project Manager: Luke Dougherty

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