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Top 6: May 25th 2016
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Veikkaus Oy: For the fortunate ones

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Top 6: May 25th 2016
Though much of gambling is shifting online, scratchcards remain undefeated classics.Since the gaming experience is most analog, intriguing habits and superstitious rituals can be found among the players. To attract good luck, there are many ways to choose the right cards and multiple ways to scratch them
This insight was turned into a jubilant concept and a film celebrating the various rituals and ways to play scratch cards.Agency: Hasan, Helsinki
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Strategy director: Suvituuli Tuukkanen

Production service company: Magic

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