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Qualcomm: Lifeline Film

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Mobile technology provider Qualcomm and Ogilvy & Mather have released a campaign, entitled 'Lifeline' that blurs the lines between Hollywood action film and branded content. The lightly branded short film is disguised as a psychological thriller and stars Olivia Munn (Magic Mike, The Newsroom, New Girl) and Leehom Wang (the 'Justin Bieber' of China).
Credits Other credits

DP: Javier Julia

President, Content & Social: Mark Himmelsbach

Chief Production Officer: Matt Bonin

Producer, Special Projects: Nicole Severi

Music Producer: Patrick Oliver

Director, User Experience: Dan Kawasaki

Director, Project Management: Sebastian Aresco

Associate Director, DevOps: Kevin Hamel

Senior Business Manager: Camille Crenshaw

Senior Talent Manager: Daniela Buchholz

Director, Rights Clearances: Gloria Hall

Presentation Studio Manager: Audrey Rodriguez



Executive Group Director: Adam Puchalsky

Alexandra Andrial - Account Supervisor

Managing Partner, Beijing: Sheng Lee

Associate Account Director: Vanessa Luo

Senior Account Executive: Zoey Dong

Group Planning Director: Michael Bruckstein

Group Planning Director: Mandana Mellano

Group Planning Director: Sarah Greenfield

Samantha Sutantio - Media Planner

Weiwei Yu - Assistant Media Planner

Ryan Kelly - Associate Search Director

Clement Tsang - Managing Director

Alice Wei - Digital Strategy Partner

Wynn Kong - Media Planning Manager

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