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Integrated
Skoda Superb: Reverse Test Drive
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SKODA Australia wanted to lay down the challenge to Australian drivers to test whether they could see the quality of the car beyond the badge. DDB Sydney created an online campaign as part of Skoda Australia's launch of the new Superb the most advanced and premium vehicle the brand has released to date. The campaign revolves around the insight that "Some see a badge, where others see Superb" Skoda and DDB decided to challenge the badge bias of Australian drivers, see the hilarious results of the test drive with a twist.
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