Midas: Look You Into The Eyes

According to a study released by the Spanish Organisation of Consumers and Users (OCU) 6 in 10 people think that mechanics tell lies. This belief grew during the economic crisis, when society became more suspicious of car maintenance workshops. At Midas, transparency and sincerity have always been part of our DNA. How could we prove to consumers that our mechanics tell the truth. We found a creative strategy no other brand had ever done before. Agency: Proximity Madrid.