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Top 6: June 15th 2016
Ambient

Save the Children: Paper Glasses

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Top 6: June 15th 2016
An estimated 75% of school dropouts in Mexico are related to visual impairment. Students get so frustrated, they start believing school isn't for them. The problem is worse in isolated areas. To help children realize they are not seeing as clear as they could Grey Mexico and Save the Children gave them a simple visual test they could take by themselves.
Credits Other credits

Client Services Account Manager: Ingrhid Cruz

Client Services Director: Alejandra Rodríguez

Planning Director: Cecilia Legarrea

Planner: Martha Cruz

Digital: Julian Esbrí

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