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Top 6: June 15th 2016
Experiential

Blood Banking: Blood Banking

Blood Banking
Top 6: June 15th 2016
Human Problem : WHO has recorded an annual shortage of over 3 million units of Blood in India. Every 2 seconds someone in India needs blood while less than 1% of the population donates blood. Any excuse will do to avoid donating blood while 90% of Death in Road Accidents occurs due to Loss of Blood or Lack of Blood Donors. We realized that the biggest barrier to Blood Donation was the word ‘Donation’. Simple Solution : Replace Donation with Savings.Shift the needle to make the donor the receiver.Agency J Walter Thompson, India
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