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Direct Marketing
3Corações Extra Strong Coffee: Stay-Awake Time Stories
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Almost everyone, since they were children, has listened to "bed-time stories". And to show that 3Coracoes Extra Strong Coffee can keep anyone awake,MullenLowe, Brasil created a book full of "Awake-Time Stories". A horror book, with 16 original, macabre stories, printed on detachable coffee filters, which, when boiling water is added, dissolves the stories into a serving of extra strong coffee.
Head of Operations: Patricia Venturini; Head of Planning: Gabriela Soares; Production Account: Hingrit Nitsche and Jordana Ribeiro; Client Approval: Danilo Pacagnella |
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