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Top 6: July 13th 2016
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Carlsberg: Breathalyzela

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Top 6: July 13th 2016
To help Euro fans celebrate responsibly, Carlsberg has invented the "Breathalyzela" a reengineered Vuvuzela that will only play its notorious tune if the user’s alcohol level is below the binge drinking limit. Agency: Crispin Porter + Bogusky, Scandinavia.
Credits Other credits

Strategic Director: Mathias Birkvad

Designer: Martin Klein Sorensen

Project Manager: Sofia Brockenhuus-Schack

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