TV ad: Volkswagen: Denim Road

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Volkswagen recently launched a new special edition Beetle the Beetle Denim. This is the latest incarnation of the iconic Beetle Jeans model, which first made its debut in the ‘70s. With a jeans-inspired interior and denim-like convertible top, it brings street style to the road. To announce its launch, Volkswagen and Deutsch created a series of posters that show what appears to be a highway made of denim. The Beetle Denim poster series is featured at top dealerships throughout the United States and were accompanied by a social video on YouTube, Facebook and Instagram.

Category Automotive
URL https://www.youtube.com/watch?v=LNX9JW_z-ds
Client Volkswagen
Agency Deutsch
Country United States of America
Uploaded 8 July, 2016

Credits

Chief Creative Officer
Pete Favat
Executive Creative Director
Todd Riddle
Group Creative Director
Heath Pochucha
Copywriter
Shiran Teitelbaum
Art Director
Alice Blastorah

Other credits

Volkswagen Credits:

• Vice President, Marketing: Vinay Shahani

• General Manager, Marketing Communications: Jennifer Clayton

• Advertising Manager: Chanel Barresi

Creative Credits:

▪ Chief Creative Officer, North America: Pete Favat

▪ Chief Digital Officer, North America: Winston Binch

▪ Executive Creative Director: Todd Riddle

▪ SVP, Group Creative Director: Heath Pochucha

▪ VP, Creative Director: Zaid Al-Asady, Daniel Barak

▪ Art Director: Alice Blastorah

▪ Copywriter: Shiran Teitelbaum

▪ Interactive Creative: Karan Dang

▪ VP, Executive Integrated Producer: Erik Press

▪ Senior Integrated Producer: Samantha Bonom

▪ Partner, Director of Integrated Production: Vic Palumbo

▪ EVP, Group Account Director: Tom Else

▪ VP, Account Director: Alex Gross

▪ Director of Visual Effects: Austin Meyers

▪ Motion Designer: Luis de Leon, Ted Markovic

▪ Lead 3D Artist: Shawn Lipowski

Volkswagen: Denim Road

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Volkswagen: Denim Road

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