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Top 6: July 13th 2016
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Cancer Research UK: Legacy Garden

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Top 6: July 13th 2016
Over 100,000 people have left a gift in their Will to Cancer Research UK and we want to thank every single one of them. It's in large part thanks to their generosity, that today we can say 2 in 4 people will survive cancer. To thank these amazing people, we've created The Life Garden - a virtual reality tribute garden that will live on and continue to grow for years to come. As the garden exists in virtual reality, it can hold over 100,000 flowers, one for each person who left a gift in their Will to Cancer Research UK. Agency: Atomic London.
Credits Other credits

Planning Director: Richard Hill

Planner: Will Humphrey

Business Director: Kate Mackinnon

Senior Account Manager: Jess Feltham

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