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Web Film

The Price is Right Scratchers: Couch


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In this new campaign from David&Goliath for the California Lottery’s The Price is Right Scratchers, D&G created an unexpected :30 TV spot and series of social videos in an effort to bring the excitement of the iconic game show to life.

The TV spot – titled “Audience” – showcases a customer’s experience as he purchases the new The Price Is Right Scratchers. Faced with the task of choosing which price point to purchase, he turns to a live studio audience for help. In turn, they all scream different suggestions in an attempt to influence his decision – much like they do on the show.

Another facet of the show is brought to life through a series of social videos that portray loose change as The Price Is Right contestants, characterized by their respective presidents. (Not only were these coin contestants vital figures in US history, they’re also terrific to use for scratching.)

The campaign will run in local California markets with TV, radio, OOH and social elements. There will also be unique spots airing on gas station TVs, where studio audiences will chime in when consumers least expect it.
Credits Other credits

Founder & Chairman: David Angelo



Strategic Planning Director: Kristen Knape

Strategic Planner: Chris Kwak



Managing Director of Broadcast Production: Paul Albanese

Broadcast Producer: Jessica Gardner



Director of Business Affairs: Rodney Pizarro

Business Affairs Manager: Camara Price

Associate Business Affairs Manager: Travis Kohler



Group Account Director: Stacia Parseghian

Account Director: Janet Wang


Account Supervisor: Lindsay Brown

Assistant Account Executive: Ellen Lovoy

Account Coordinator: Alex Petosa

Project Manager: Mike Antonellis



Chief Digital Officer: Mike Geiger


Director of Digital Production: Peter Bassett

Digital Producer: Myles Scovill


Senior Interactive Developer: Ardon Hall

Associate Developer: Mariano Echegoyen

Senior Interactive Art Director: Steven Lau

Associate Interactive Producer: Nat Wilkes

UX Lead: John Randall



Director of Print Services: Meredith Walsh

Senior Art Producer: Andrea Rosenfeld



Line Producer: Trevor Allen


Sales Representative: Irma Rodriguez |In House Reps



Assistant Editor: Doug Scott




Telecine: Company 3

Colorist: Sean Coleman



Music: Licensed c/o FremantleMedia



Mix House: Lime Studios


Sound Mixers/Engineers: Sam Casas & Joel Waters

Assistant Engineer: Stephen Fredericks


Producer: Kayla Phungglan



Social Videos:


Directors: Casey McIntyre, Kina Choi


Executive Producer: Mike Wigart


Line Producer: Stan Sawicki


Director of Photography: Yash Bhatt


Editor: Jonathan Ficcadenti


VFX Supervisor: Mike Wynd


VFX Producer: Brian Friel


VFX Team: Tim Kafka, Matthew Burns, Rodrigo Carrasco, Kathleen Kirkman, Jonathan Ficcadenti, Matt Bell, Emily Gerich, Sandra Ross, Rodrigo Jimenez, Christopher Brown, Brian Williams, Andrew Arevalo, Jacob Patrick, Andrew Price, Priya Bandodkar, Akshay Sunil Wadwalkar


Colorist: Kristopher Smale

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