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Nissan: BoltvsFlame
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To promote its sponsorship of the Olympic and Paralympic Games Rio 2016 and the arrival of the supercar Nissan GT-R to Brazil, the Japanese brand filmed in Jamaica this challenge as a minidocumentário. The project is about 2 minutes and it talks about Bolt is the fastest man in the world and its preparation for the Olympic Games in Rio de Janeiro. The sprinter also appears driving his Nissan GT-R Golden, which was created exclusively for him and is painted in color "Bolt Gold".
In the film titled "Bolt vs. Flame", created by teams of Nissan and Lew'LaraTBWA and produced by Barry Company, Bolt gets an unprecedented challenge: it is instigated by the Fire Research Laboratory to run against a flame. "I set goals for myself. Be greater, this is my goal, "sentences the Excitement of Global Director of Nissan, Usain Bolt.
In the film titled "Bolt vs. Flame", created by teams of Nissan and Lew'LaraTBWA and produced by Barry Company, Bolt gets an unprecedented challenge: it is instigated by the Fire Research Laboratory to run against a flame. "I set goals for myself. Be greater, this is my goal, "sentences the Excitement of Global Director of Nissan, Usain Bolt.
- Category Automotive
- URL https://www.youtube.com/watch?v=JSko9-PFBCY
- Client Nissan
- Production Barry Company
- Country Brazil
- Uploaded 9 July, 2016
- Chief Creative Officer
Felipe Luchi - Creative Director
Sthefan Ko - Creative Director
Gustavo Diehl - Art Director
Fabio Santoro - Copywriter
André Pallú
Brand Leader Nissan: Wilson Negrini
Attendance: Xiko Coutinho e Raiza Scatena
Planning: Renata d’Avila, Luciana Mussato e Stephanie Peart
Media: Luiz Ritton, Thiago Ferraz, Eduardo Shinohara, Suellen Kiss, Juliana Braga, Bruna Dantas e Danielle Farhat
Agency TV Producer: Luzia Oliveira
Film Producer: Barry Company
Executive Producer: Krysse Mello
Attendance: Daniela Silva
Film Direction: Mariana Youssef e Fernando Nobre
DOP: Pedro Cardillo
Art direction: Martin Garcia
Editor: Jair Peres
Finisher: Luiz Bicudo Jr
Finisher: CLAN
Sound Producer: Tdlmusic
Production: Jeronimo Villarroya
Attendance: Pryscilla Coelho
Client: Arnaud Charpentier, Ricardo Maciel, Mariana Lemos, Murilo Costa e Victoria Santos
