Top 6: August 22nd 2007
Interactive
MTV: PubertyTop 6: August 22nd 2007
Find a way to connect and communicate beyond the traditional ad campaign that truly resonated with MTV's 12-15 year old core audience. The Puberty website and viral games, were created in conjunction with WDDG in NYC, and will launch simultaneously with the TV spots and the mobile episodes. Beyond being a brand campaign for MTV, Puberty has become MTV's first ever foray for original content produced for the mobile community.
http://www.immaturity.tv/
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