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Nike: Da Da Ding
Nike and Wieden+Kennedy New Delhi has unveiled a new Just Do it campaign for Nike India with the launch of a music track and film, ‘Da Da Ding’. Showcasing the unrelenting spirit of women in India, the music video aims to trigger a movement by changing the way sport is thought about in the country. The campaign features the ultimate girl sport squad – from national hockey player Rani Rampal and surfer Ishita Malaviya, to Deepika Padukone, and a huge supporting cast of everyday women performing a diverse range of sport.
Account Director: Aparna Battoo Related |
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