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Top 6: August 17th 2016
Interactive

Mizuno Golden Runners: It's Time To Shine Challenge

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Top 6: August 17th 2016
A new Mizuno campaign from F/Nazca Saatchi & Saatchi features a unique way of challenging and honoring street runners: the “It’s Time To Shine Challenge” connected cell phones, digital street furniture and social media to offer an unprecedented experience to Brazilian runners. In the challenge, runners used their cell phones to turn the distance between two bus stops into a racetrack, and anyone putting in a great performance on the improvised track became King or Queen of the road, with the photo of the fastest runner projected onto digital screens at bus stops, until someone beat their time. To participate, all you had to do was go to the track — between Gates 6 and 7 of Ibirapuera Park in São Paulo — and access the querobrilhar.com website by cell phone. After connecting to one of the bus stops, the person needed to run 450 meters to theother stop.
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ACCOUNT MANAGEMENT: Ricardo Forli | Andrea Almeida | Julia Marquezi

MEDIA: Maurício Almeida | Luana Gallizzi | Karen Kimura | Gabriela Guedes | Guilherme Reggiani

PLANNING: André Foresti | Gabriela Sanchez

DIGITAL OPERATIONS DIRECTOR: Aline Verissimo

PROJECT MANAGER: Vivian Mo | Beatriz Andreucci

SOCIAL STRATEGY: Bold Conteúdo

DIRECTOR OF INSIGHTS: Willian Zanette

ASSISTANT OF INSIGHTS: Verônica Zanuzzo

TECHNOLOGY DIRECTOR: Jota Russo

DIRECTOR OF INTEGRATED PRODUCTION: Juliana Hasegawa

UX: Thiago Oliveira

TECHNOLOGY: Marcelo Arteiro

DIGITAL PRODUCER: Santa Transmedia

CLIENT APPROVAL: Rui Porto | Eliana Vilches | Fernando Beer | Rogério Barenco | Mariana Pires | Tereza Amorim

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