Interactive ad: The Financial Times: Hidden Cities: Rio

Embed Video

Top 6: August 10th 2016

adam&eveDDB London has launched the next stage of its Hidden Cities campaign for the FT and Google. Combining Google technology with the unparalleled global knowledge of FT Weekend journalists, the Hidden Cities series helps readers discover fresh perspectives on some of the world’s cultural and political capitals, following recent successful launches in London and Brussels. Hidden Cities: Rio, timed to coincide with the start of the 2016 summer Olympics, is the first in the series to include a virtual reality element, which was created by Visualise. The immersive documentary, with reporting and voiceover by Brazil correspondent Samantha Pearson explores the social dynamics and physical landscape of Rio’s favelas, giving viewers a sense of the Rio behind the games. The content is free to access on the FT’s website and uses Google Cardboard, which will be distributed with the paper on Saturday, to give a VR experience on mobile.