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Top 6: August 31st 2016
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Amnesty International: Anti Abuse Dolls

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Top 6: August 31st 2016
In Paraguay, sexual abuse is a silent threat. Every week new cases appear in the media. But most of them are never reported. So we decided to focus on prevention through education. To create awareness among our kids,Kausa Havas, Paraguay created Arami and Amaru, World´s first anti abuse dolls. A toy that tells kids which parts of their body are private through an electronic device placed inside them. A social campaign byAmnesty International Paraguay and Laboratorios Díaz Gill, with the support of Unicef and the Education and Culture Ministry of Paraguay.
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Illustrators: Dario Martínez, Gastón Cortesi, Francisco Martínez

Photographer: Marco Bogarín

Accounts: Laura Flor, Pamela Hicketier, Lucía Cipolla, Cris Valente

Account Executive: Fernando Benitez

Planner: Fernando Bonanni

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