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Modelo Especial: Bienvenido a Casa Modelo


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Innovative cross-cultural agency the community has created a new total market spot for Modelo. Running in both English and Spanish media, “ Welcome to Casa Modelo” or “Bienvenido a Casa Modelo,” showcases that people’s character is not only reflected in their everyday fights, passions and values, but also in the beer they chose.

In the spot, amid beautiful shots of a person building something in his garage, firefighters running out of a fire station, a chef moving around her fellow chefs in a restaurant kitchen, and a football team entering the field, a voiceover says, “This is the house of the passionate, this is the house of the brave. For those who keep fighting and honor traditions.” The spot then shows a Modelo brewery, and the voiceover says, “And this, this is the house of their beer. Casa Modelo.”

According to Leonardo Prat, VP, Executive Creative Director at the community: “We created this spot to showcase how ‘Casa Modelo,’ home of Modelo Especial and Modelo Negra, was born more than 90 years ago out of passion and perseverance with the goal to create and share beers rich in flavor and quality. Today, the Modelo brewery, or ‘Casa Modelo’ is still fueled by these character traits, and continues to celebrate people who fight for every day in everything they do.”
Other credits

Agency: the community

Chief Creative Officer: Joaquin Molla

VP, Executive Creative Director: Leonardo Prat

Associate Creative Director: Marcelo Padoca

Associate Creative Director: Fernando Reis

VP, Integrated Production: Laurie Malaga

Senior Producer: Julio Rangel

Group Account Director: Mattia Nicodano

Account Director: Maryanne Dammrich

Senior Account Executive: Sandy Florez

Production

Director: Vincent Haycock

Executive Producer: Jackie Kelman Bisbee

Director of Photography: Linus Sandgren

Production Designer: Jason Hougaard

Executive Producer: Scott Howard

Producer: Pedro De Oliveira

Brand: Modelo Especial and Modelo Negra

Senior VP & Chief Marketing Officer, Constellation Brands: Jim Sabia

VP Brand Marketing, Constellation Brands: Ann Legan

Brand Manager, Constellation Brands: Katie Herrmann

Associate Brand Manager, Constellation Brands: Nisa Agrawal

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