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Co-op: Food The Co-op Way
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Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by Leo Burnett, is called "Food The Co-op Way" and spans TV, VOD, outdoor, and press. The TV ad is comprised of vignettes showing lots of different people enjoying a variety of delicious food from Co-op. The ad explains that every egg in a Co-op product is free-range; the fresh chicken, beef and pork is British; and Co-op sells more Fairtrade products than any other convenience shop.
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