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Baseball For All: Ready to Play
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With interest in baseball at a fever pitch, Baseball For All has launched a public awareness campaign, titled "Ready to Play," designed to encourage and help girls with a passion for baseball to get to play the game they love. The pro bono campaign was created by BBDO Atlanta and also capitalizes on renewed interest in women's role in baseball as evidenced by popularity of the hit program Pitch, which is all about the first woman to pitch in the Big Leagues. It's also a passion project of Robin Fitzgerald, the newly named CCO of BBDO Atlanta who joined the agency last month.
Group Account Director: Tami Oliva Related
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