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Top 6: November 2nd 2016
Outdoor

The Captain's Ride: The Riderless Bike

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Top 6: November 2nd 2016
In Australia, there's a serious lack of awareness around children affected by Rare Diseases. Thankfully, organisations like the Steve Waugh Foundation raise funding to provide grants for these kids. One of the Steve Waugh Foundation's fundraising events is their annual Captain's Ride - A 6-day, 700km Bike ride through NSW. This year, as part of an integrated campaign with Havas and Red Agency, we developed an idea that meant the children affected by Rare Diseases could become part of the ride.
Credits Other credits

Director of Applied Technology: Emad Tahtough

Senior Applied Technologist: Patrick Barnes

Applied Technologist: Albert Woffenden

Production Assistant: Cara Szabo



AGENCY: HAVAS

Digital Strategy Director: Bohdi Lewis

Digital Producer: Angelica Scott

Senior Designer: Nic Adamovich

Head of Design: Darren Cole

Digital Design Director: Clint Crothers

UX & Design Director: Adam Shutler

Digital Executive Producer: Peter Segerer



PR: RED AGENCY

CEO: James Wright

Senior Account Manager: Nick Day

Senior Account Executive: Peter Lochead

Account Coordinator: Brenna Baeyens

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