TV ad: Elite Cow Chocolate: Let's Make Life Here Sweeter

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News headlines in Israel tend to be somewhat negative. Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country's leading chocolate brand - Elite Cow Chocolate via BBR Saatchi & Saatchi - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good and set it to a happy song.

Category Confectionery & snacks
Client Strauss Group
Agency BBR Saatchi & Saatchi, Tel Aviv
Country Israel
Uploaded 26 October, 2016

Other credits

Chief Executive Officer: Yossi Lubaton

Chief Creative Officer: Jonathan Lang

VP Creative Director: Idan Regev

Creative Directors: Sharon Refael, Yaron Perel

Copywriter: Eran (Shushu) Spanier

Social / Digital Director: Idan Kligerman, Maayan Dar

Art Director: Aia Kujnitzy Bechor, Dima Kogan

Group Account Head: Ben Muskal

Account Supervisor: Lee Bryn, Daniel Shvartz

Account Executive: Naor Azubel

Head of Production & Content: Dorit Gvili

Production manager: Gali Starkman

Producer: Ayelet Rotman

Chief Strategy Officer: Shai Nissenboim

Strategic Planning Supervisor: Lora Goichman

Planner: Moran Nurok

Creative Coordinator: Eva Hasson

Traffic Director: Ronit Doanis

Traffic: Avia Ben Ishay

Studio manager: Yaron Keinan

Production: MEYUHAS productions

Director: Oren Meyuhas

Character designer and director of Animation: Michael (Mysh) Rozanov

Director of Animation: Ricardo Werdesheim

Lead Animator: Moran Somer

Animation production: ZAZ Animation Studio

DOP: Benny Mali, Ofer Ben Yehuda

Line producer: Ran Pasternak

Offline: Idan Stoler

Music: Knob

Ukulele: Avi Singolda

Singer: Edan Alterman

Strauss Group Elite General Manager Confectionery Division: Eyal Dror

Strauss Group Elite Marketing Manager chocolate category: Tal Ben-Porat

Strauss Group Elite Marketing Manager chocolate category: Talya Babay

‎Strauss Group Elite Brand Manager chocolate category: Idit Maor

Elite Cow Chocolate: Let's Make Life Here Sweeter

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Elite Cow Chocolate: Let's Make Life Here Sweeter

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