TV ad: Three Ireland: The Cloud

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Boys and Girls continue Three's much-loved Christmas story with a beautifully illustrated children’s book, and and an animated film adaptation that further brings the story to life, with all proceeds of the book going to children’s charity Barnardos. The story of the The Girl and The Cloud began quickly to take shape, becoming such a rich and magical tale that the team started to feel it couldn’t possibly all fit in a single commercial. So together with Three, Boys and Girls decided to execute the idea in a way that was completely unexpected by writing and producing a children’s book.