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United States Postal Service: Hippo


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The United States Postal Service delivers more e-commerce packages during the holidays than anyone else – roughly 16 billion cards, letters and packages.
This year, they decided to make this impressive fact more tangible by telling a story about a young girl who sees a hippopotamus and is instantly smitten, and parents who rely on USPS for hippo-themed surprises that delight, even as a new infatuation appears. The "Hippo" campaign, created by McCann NY and shot by Martin Krejci from Stink, feels human and personal while still perfectly capturing how consumers and eCommerce businesses rely on USPS bring the season to life. Launching today, it spans TV, Print, Radio, Digital and Social.
Credits Other credits

Agency: McCann New York

North American Chief Creative Officer: Eric Silver

NY Chief Creative Officers: Tom Murphy, Sean Bryan

Executive Creative Director: Patrick Clarke

Senior Art Director: Lizzie Wilson

Senior Copywriter: Tali Gumbiner

Copywriter: Tori Nygren

Chief Production Officer: Nathy Aviram

Senior Producer: Donna McCracken

Account: Kevin Scher, Laura Decker, Christina Rizzo, Trevor Keim, Cornelia Sullivan



Production:

Production Company: Stink Productions

Director: Martin Krecji

Editorial Company: Big Sky

Editor: Chris Franklin

Special Effects Company: Big Sky Vfx

Lead Artist: Ryan Sears

Telecine: Co3

Colorist: Tim Masick

Music: “I want a hippopotamus for Christmas” by Gayla Peevey

Mix Studio: Sonic Union

Engineer: Steve Rosen

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