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Ikea: The Best Day is the Everyday
Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its first retail spot under the new brand platform, ‘The Best Day is the Everyday’ to help drive customers into stores this summer. Directed by Rabbit’s Lachlan Dickie, the campaign will broadcast across TV and online and will be supported by IKEA owned channels.
The Monkeys Co-founder and Executive Creative Director, Scott Nowell, says: “Telling more of a story around IKEA products creates a memorable way to stand out in the retail space and continues the IKEA mission to help Australians rediscover the happiness in everyday life at home.” IKEA Australia National Marketing Manager Kristin Bengtsson says: “Our new campaign celebrates the everyday like the once-in-a-lifetime day it really is and inspires us to look at familiar situations differently. It makes IKEA products the heroes and showcases their unique features and benefits in a way that brings a real sense of wonder and playfulness.”
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