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Top 6: December 7th 2016
Outdoor

Delhaize: Live Harvest

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Top 6: December 7th 2016
How fresh are fruits and vegetables in your local supermarket? Air and Delhaize provide the answer to everyone in Belgium with the 'Delhaize Live Harvest'. A simple campaign showing the short journey of local pears between field and supermarket. Through 122 digital billboards spread across the country and a national banner campaign everyone could follow the pear harvest live during one day. Message: 'HARVESTED TODAY, TOMORROW IN YOUR DELHAIZE'.
Other credits

Client: Delhaize



Contacts: Aude Mayence, Talia Hendlisz, Sandrine Blin



Agency: Air Brussels



Account Director: Dominique Liebermann



ECD: Eric Hollander



CD: Dieter De Ridder, Joeri Van Den Broeck



Creation: Sophie De Plecker, Joris Luyten



Digital Producer: Greg Pin



Head of Digital: Yann Balbaert



Web developer: Olivier De Smet



Video Production & CDN Delivery: B-Stream



Clear Channel: Frederic Monfort



Online Media: Initiative



Case Movie: Muna Baradi, Adrien Moormann



Published: September 2016

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