Societe Generale: #AUPLUSPRESDUXV

After an explosive debut against Samoa and a short defeat against Australia, the French rugby team confronted New Zealand in the 2016 Autumn Internationals. Before each game, the players of the French XV all meet for a few days at the National Rugby Centre of Marcoussis for optimal preparation. A necessary isolation that nevertheless cuts all contact between les Bleus and their fans. Societe Generale wanted to bring the players of the French XV and their supporters together, creating the surprise of posting encouraging tweets from Marcoussis to the Stade de France. Wherever they are in the world, fans of the French XV were able to accompany the players during their journey by bus just before the match by being #AUPLUSPRESDUXV #CLOSESTTOTHEXV). Agency: Fred & Farid, Paris