37.5 Technology: Trump: Sleep More, Tweet Less

With President Elect Trump taking the world’s most demanding job, 37.5 Technology Sleep System has sent a personalized package to Trump so that he can have a better night sleep. In a letter to Trump, Cocona CEO Jeff Bowman states: “To help you serve at your highest potential, we’ve sent you our 37.5 Technology Sleep System. Scientifically proven to keep you in the comfort zone longer than traditional bedding, the Sleep System will prevent you from getting too hot-headed at night—and hopefully during the day, as well. It might even inspire you to go to bed early and skip the late-night tweeting.”

Trump’s personalized package includes a box branded with the Presidential seal, as well as the 37.5 Technology sheets embroidered with the tagline “For Presidential Use Only.” As Inauguration Day has approached, the brand has tweeted to Trump, letting him know he’s about to receive this special gift. 37.5 Technology has also tweeted the package’s tracking number so that Trump – and the public – can check in on when the package arrives.

So what makes this bedding worthy for the most powerful man in the free world? A product of technology company Cocona, the 37.5 Sleep System is designed to help your body stay in a comfortable sleeping environment. With patented 37.5 Technology, active particles permanently embedded at the fiber level capture and release moisture vapor. By actively responding to energy from the body, the particles use this heat to accelerate evaporation if you’re warm, or retain heat if you’re cold. Human trials by Netconsult proved the efficacy of the bedding. Over an average of 5 nights over the same 7-hour sleep cycle, the 37.5 Sleep System stays in the comfort zone 89% of the time, whereas regular bedding stays in the comfort zone only 38% of the time.

This activation for 37.5 Technology was developed by Boulder, Colorado-based ad agency WorkinProgress (WIP) which was founded last year by several Crispin Porter + Bogusky (CP&B) alum who were key players in the successful Domino’s Pizza campaigns.