Tostitos: Don't

Party Safe Bag, the first bag of chips that gets you home safe. Created by Goodby Silverstein & Partners, the limited-edition bags contain a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. When any trace of alcohol is detected, the LEDs turn red and form a steering wheel, revealing an Uber code and a 'Don’t drink and drive' message. Thanks to near-field-communication (NFC) technology, fans can also call for free rides by simply tapping their bags with their phones. Together with Mothers Against Drunk Driving (MADD) and Uber,Tostitos will offer party-goers $10 off their Uber ride, providing over 25,000 safe rides. The rides redeemable through all participating Tostitos bags nationwide - will be available during and after Sunday's game, February 5.