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Top 6: March 1st 2017
Radio

NZ Transport Agency: Nuts

Top 6: March 1st 2017
While young Kiwi males see the value in protecting themselves when it comes to playing sport or while at work, they often neglect to protect themselves by belting up in a car – even though a seatbelt could increase their chances of surviving a crash by 40%.

So the NZ Transport Agency and Clemenger BBDO Wellington created a series of spots to remind them that when it comes to protecting themselves, there's no difference.
Credits Other credits

Client: Victoria Slade (Senior Advertising Advisor)

 

Client: Paul Graham (Principal Scientist)

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