MailChimp: Did You Mean MailChimp?

MailChimp’s first major marketing campaign, “Did You Mean MailChimp?", began slowly rolling out last month, but it is not what you might expect from an established brand looking to say "Hello" and introduce itself to a new audience. Instead of the expected brand campaign, the company created an ecosystem of additive, artful and playful experiences.Agency: Droga5, New York