TV ad: Kia Cadenza: The Luxury Experts

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Who drives more luxury cars than anyone? Your first guess might be a duke or an earl or a hip-hop mogul. Au contraire. It’s that hotel guy who parks their cars.
Valets drive every fancy vehicle under the sun. So, in a new digital/social campaign created by David&Goliath, Kia leveraged real valets’ expertise to prove that the Kia Cadenza is just as impressive

Category Automotive
Client Kia Motors America
Agency David&Goliath, Los Angeles
Production Decon
Country United States of America
Uploaded 7 March, 2017

Credits

Director
Jason Goldwatch
Creative Chairman
David Angelo
Chief Creative Officer
Bobby Pearce
Executive Creative Director
Gustavo Sarkis
Creative Director
Basil Cowieson
Creative Director
james cohen
Assoc Creative Director
Courtney Pulver
Assoc Creative Director
Robert Casillas
Producer
Janae Abraham
Producer
Chris Noviello
Executive Producer
Misha Louy
Junior Copywriter
Christopher Santaiti
Junior Art Director
Tracey Chan
Visual Effects
Baked Studios
Sound Design
Nathan Dubin
DoP
Eric Koretz
Editing Company
Rock Paper Scissors
Editor
Neil Meiklejohn
Editor
Josh Hamester
Managing Director
Jeff Moohr
Colourist
Crash
Planning Director
Andrew Lynch
Head of Production
Brian Turner

Other credits

Chief Creative Officer: Colin Jeffery

Sr. Interactive Art Director: Steven Lau

Director of Digital Production: Peter Bassett

Sr. Digital Producer: Justine Kleeman

Associate Director of Project Management: Kemit Ray

Sr. Project Manager: Genie Lara

Associate Planning Director: Ed Gibson

Sr. Social Media Strategist: Natalie Gomez

Digital Analytics Manager: Shaun Jacobs

President: Brian Dunbar

Digital Account Director: Marco Koenig

Account Supervisor: Sarah Kirsch

Account Executive: Rebecca Hanson

Production Information Manager: Mark McNaul

Executive Director of Business and Legal Affairs: Rodney Pizarro

Sr. Business Affairs Manager: Camara Price

Production Company: Decon

Line Producer: Caleb Omens

Assistant Editor: Martin Hsieh

Color: Lustre

Color Producer: Chad Feeback

VFX Supervisor: George A. Loucas

Flame Artist: Culley Bunker

Flame Artist: Tony Graf

VFX Executive Producer: Chad Feeback

Mix Facility: Margarita Mix

Kia Cadenza: The Luxury Experts

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Kia Cadenza: The Luxury Experts

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