Nike: What Are Girls Made Of

Ahead of International Women’s Day tomorrow (March 8), Nike and Wieden+Kennedy Amsterdam have revealed three new films on Nike’s Global Women’s YouTube channel in the hope of inspiring more women and girls to get active. The films are part of three campaigns that launched locally last month in the Middle East, Russia and Turkey, but which resonate globally as today’s kids are the least active generation ever, with girls even less so than boys. Created by W+K Amsterdam, the three integrated local campaigns were produced simultaneously under one key global objective - encouraging women to leap over life’s obstacles and get active, regardless of societal, physical or cultural barriers.