Ola: Respect Every Day

International Women’s Day, is an occasion to mark the importance of women across the world. It also is the advertiser’s opportunity to create, engage and be of relevance to women. Hosts of brands ranging from women’s apparel, FMCG to generic use make their voices heard. Ola Cabs, India’s largest transport aggregator, isn’t one to be left behind. Always ones to have a unique and relatable point of view on subjects, the brand features a present-day take on Women’s Day. With a video featuring stand-up comic and actor Sumukhi Suresh, Ola urges women to watch out for all the expected tropes the media will be full of.