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Interactive
Protect Ihumatao: Protect Ihumatao
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The campaign parodied proclamations from 1863 when Governor George Grey issued posters around Auckland demanding Maori allegiance to the crown and threatening evictions.These modern-day versions of those posters provoked passers-by threatening evictions of the current (mainly) white owners.
This in turn drove those onlookers to a website that explained that once again, Maori land was being sold off to the rich.And thousands are now digitally occupying the threatened land.Agency: Sugar & Partners, Auckland
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