Infiniti: Hardwood Heroes - Unbustable

On March 31, two teams of cancer survivors — called Hardwood Heroes — will go head-to-head at the University of Phoenix Stadium to raise awareness for cancer research and survival.This game returns for a second year as a part of INFINITI's long-standing partnership with Coaches vs. Cancer®, the National Association of Basketball Coaches (NABC) and the NCAA. Also a part of this partnership is the Round by Round Bracket Challenge, an INFINITI tradition since 2011 that has resulted in more than $4.1 million in donations to Coaches vs. Cancer.
CP+B Boulder helped capture their unique stories and behind-the-scenes moments with a series of #unbustable videos that will air on TV throughout March Madness and the Final Four.