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Ohio Lottery: Spa Day


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Over its 18-month run, the campaign will introduce more than 40 new instant scratch-off games, with payouts ranging from $10,000,000 down to a modest $50. The campaign brief was to emphasize the mid-tier, more-frequently-awarded prizes.
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Account Supervisor: Debbie Pirone

Media Director: Elizabeth Ballash

Sound Producer: Rebecca Senneway

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