Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: April 5th 2017
TV

du Tuesday: The Man Sitting Next To You

The Man Sitting Next To You
Top 6: April 5th 2017
du Tuesday is a 'buy 1 movie ticket and get 1 free' promotion that is exclusively available to cinema goers in UAE who are on/use the du telecom network. For three consecutive years, Leo Burnett Dubai have produced award-winning campaigns for the 'du Tuesday product' historically. However, this year required a different approach to further increase redemptions on Tuesdays and reduce churn (in a duopolistic market) of the customers. Leo Burnett Dubai and the director duo tackled this insight through a film that has been crafted to depict the dark side of movie goers
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news