Frölunda HC: Breakfast for champions

The Swedish ice hockey team Frolunda has a habit of eating their rival Farjestad for breakfast. So naturally, before a game between the two, Crispin Porter + Bogusly, Gothenburg launched Farjestad cereal. Crispy, crunchy cereal with just a hint of mockery. Because as Frölunda eats Farjestad for breakfast, we wanted their fans to do the same.