Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Print

ANCHOR: Inside-out


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
For the first thirteen years of our lives we do exactly what our parents tell us. For the next thirteen we do the exact opposite. To engage a new audience, Anchor and Colenso BBDO have collaborated with World Champion Slam Poet Harry Baker and visual artists like Parris Goebel to create three performance poems about milk. The campaign aligns directly with Anchor’s ‘Go Strong’ platform, the belief being that the nutrition in dairy provides the strength which builds confidence to give anything a go. The project aims to inspire teenagers to be themselves and create their own definition of strength.
Credits Other credits

Colenso BBDO

International Group Business Director - Rachel Morgan

Group Business Director - Annabel Rees

Senior Account Manager - Tymon Rackley

Head of Planning - Mylene Ong

Digital Strategy Director - Sarah Barrett

Digital Strategist - Holly Dean

PR & Activation - Paul Gunn



Client

GM Anchor - Otavio Faccina

Marketing Manager - Kevin Taffs

Director of Marketing - Clare Morgan

CMO - Andy Dasgupta



Media Agency - MediaCom

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news