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Major League Baseball: #PonleAcento


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In a sport where 27% of players are Hispanic, MLB’s "Ponle Acento" (Put An Accent On It) campaign from LatinWorks drove Hispanic players to embrace their heritage by adding accents to their names on their jerseys. Soon the idea became a cultural movement that celebrities and fans alike joined by the millions, changing America's pastime forever.
Other credits

CREDITS:

Agency: LatinWorks

ECD: Gabriel García / Sergio Alcocer

CD:  Morris Dávila / Daniel Lobatón

ACD CW: Alberto Calva / Alejandro Egozcue / Alejandro Peré

ACD AD: Keith Etter / Fernando Suárez

CW: Paul Carpenter

Producer: Michael McLaughlin / Chuy Hernández

Executive Account Director & Partner: Christy Kranik

Group Account Directors: Melissa Trepinski / Jaime González-Mir

Account Manager: Maureen Brown / David Woolverton

Planning: Marc Wilson

Client: Major League Baseball

Director Brand and Advertising: Felicia Principe.

Brand Manager: Matthew Slamon / Joe Calafiore.



Editorial: Union Editorial Austin

Sound: Sound Box

Other: Joe Agency

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