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Australian Defence Force: Category 5 VR Experience
CASE STUDY - The Australian Defence Force (ADF) is one of the most progressive militaries in the world. It’s full of rewarding career opportunities for the next generation of smart thinkers. The problem is, that’s not how they see us.To change their minds, we have to engage their minds.Category 5 is a true VR experience that puts potential candidates’ problem solving skills and misperceptions to the test. And as players learn about us we learn about them, through real time data analysis.Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and gives specialist recruiters the ability to single out higher value candidates sooner.More than a VR experience, Category 5 is a next generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions.Agency: Havas , Sydney
Production Company: Finch Related
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