Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Interactive

Australian Defence Force: Category 5 VR Experience

Category 5 VR Experience
CASE STUDY - The Australian Defence Force (ADF) is one of the most progressive militaries in the world. It’s full of rewarding career opportunities for the next generation of smart thinkers. The problem is, that’s not how they see us.To change their minds, we have to engage their minds.Category 5 is a true VR experience that puts potential candidates’ problem solving skills and misperceptions to the test. And as players learn about us we learn about them, through real time data analysis.Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and gives specialist recruiters the ability to single out higher value candidates sooner.More than a VR experience, Category 5 is a next generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions.Agency: Havas , Sydney
Credits Other credits

Production Company: Finch

Emad Tahtouh - Director of Applied Technology

Hamish Pain - Development Lead / Game Design

Andrew Timms - Visual Lead / Game Design

Hazel Gibson - Producer

Cara Szabo - Technology Production Assistant

Patrick Barnes - Senior Applied Technologist

Levi Jacobsen - Developer

Benjamin Bray - 3D Artist / layout

James Hurlock - 3D Artist / Animation

Tyler Hinde - Concept Artist

Jonte Wendt - VFX Artist / Animation

Quade Biddle - VFX & Concept Artist





Sound Design: Nylon Studios

Stuart Welch – Sound Engineer



Print Retouching: Manifold

Damian Kozma – CGI and Retouching

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news