Interactive ad: Frakta: IKEA Frakta Balenciaga

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IKEA’s tongue in cheek response to Balenciaga's blue bag.

It's not everyday you hear about a world-renowned fashion house copying the design of a blue plastic bag. So when Balenciaga did just that, IKEA put together a swift response - giving customers some “tips” on how to know that their FRAKTA blue bag is the real deal. So if you by any chance happen to pick up a blue $2,145 designer bag instead of its rustling $0.99 source of inspiration by accident - don’t claim that you weren’t informed.